Nov. 6, 2006

DOL Soldier Stars in National Guard Commercial

By Sgt. 1st Class Michael Hampton
Virginia Guard Public Affairs

Spc. Jennifer Cox, a Virginia Army National Guard Soldier, is featured in a new National Guard ad campaign. (Photo by Sgt. 1st Class Michael Hampton, Virginia Guard Public Affairs)

FORT PICKETT , Va. - Walk around the Directorate of Logistics (DOL) at Fort Pickett during a drill weekend and chances are you will see a familiar face. That’s because Spc. Jennifer Cox , a unit supply specialist who is assigned to the unit, is featured in one of the National Guard’s newest ad campaigns entitled “In Their Own Words.”

“In their Own Words” is a series of television spots designed to appeal to viewers in a particular state featuring Soldiers from that state. Soldiers tell their story of why they joined the Guard, while sharing their experiences gained from Guard membership.

Cox was one of 100 Soldiers selected from the ranks of National Guard units across the country to be featured in the 90-second spots which began airing earlier this year. Cox, who joined the Virginia Army National Guard in 2003, said it was a great honor.

“At first I really didn’t know what to expect but as time when on, I became really comfortable with the cameras, lights and all the photo shoots” Cox said. “In the end, I had a great time and realized that I was doing something important.”

“It caused me to revisit the reasons why I joined in the first place,” she added.

Cox, a junior at Virginia Commonwealth University, found out about the opportunity while working as a recruiter aid in Powhatan last fall. She had to complete a questionnaire and tell a little about herself. Once selected, she headed to Washington, D.C., for a week of filming and photo shoots.

National Guard Bureau contracted the services of LM&O, a family owned advertising agency in Northern Virginia to create the project which earned the company the Bronze Telley Award for outstanding regional, local and cable television commercial.

Cox has become a familiar face all over the state and although she gets plenty of haggling from her friends, she takes it all in stride.

“I am really grateful for the opportunity to represent the guard and my state in such a meaningful way.”

Check out the video at


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